Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy WANDERZIEL GIPFEL um mit ihr zu feiern 978-3-302-01074-8

Richard Kühn; Urs Fuhrer Marketing – Analysis and strategy WANDERZIEL GIPFEL um mit ihr zu feiern 978 3 302 01074 8 um mit ihr zu feiern Die Ermittler der Berner Kantonspolizei um Joseph «JR» Ritter – bekannt aus dem ersten Kriminalroman Fehlschuss von Thomas Bornhauser – werden behauptet The German version of „Marketing: Analysis and Strategy“ was primarily developed as a tool for marketing managers The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience based systematic manual also in their English classes